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Search Engine Optimization & Search Engine Marketing

Search engine optimization is probably the key to accomplishing your goals on the internet. Itís all very well to have a great Web site that impresses your friends, family, your employees, or your boss. But a Web site isnít really earning its keep until it gets out there and finds its own traffic. The best place to find traffic is search engines. Between 80 and 85 percent of online searchers find their destination with a search engine.

There are a lot of scammers out there, selling you search engine optimization tactics that are often useless, unethical, and risky. Often all three.

Here at iCAT, we use solid, well-tested industry practices to optimize our Clientís Web sites. We use a simple question to determine whether any particular method is appropriate for search engine optimization: Will these changes produce a Web site that is actually more useful to the searcher who entered the key phrase into the search engine? Our practices, presented in a general way, are described as followed in the: Best Search Engine Optimization Practices.

While we recommend a custom approach to clients who are seeking top rankings for highly contested key phrases, we do offer several options to choose from that will ensure a steady stream of new visitors to your site:
 
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