At the core of our business is Website design, graphic design and intuitive Information Architecture. We begin each project by listening, learning, and conceptualizing the best way to construct your Website. The initial time that is put into understanding and researching you and your business enables us to effectively deliver Web projects that meet, and often exceed, our client's expectations. We feel it is our job to bring your vision to "life" on the Web. Determining the purpose of your Website is the first step in building successful Information Architecture. You should begin your Web project by asking yourself: Why do I need a Website? Who do I expect to visit my site? What is the purpose/mission of the Website I want to develop? Who do I want to to visit my site? These are a few of the same questions that we ask our own clients. We want to know what everyone in the client's organization expects from their online presence. Our goal is always to identify all relevant audiences, the expectations of those audiences, and the goal of our client in addressing each audience. The time we spend investigating and researching, provides us with the building blocks we need to ensure that your site will flow smoothly and consistently. We understand that your site's users will browse your site longer and come back for more if their first experience is favorable. WHAT ARE THE BENEFITS OF A CUSTOM BUILT WEBSITE? Offline branding and print marketing will be complimented and enhanced with a site that is built "to fit" your needs and personality. You will dramatically reduce costs associated with printing and distributing print materials, such as brochures, direct mail campaigns (Hellenic Post), etc., since your site will offer a "look and feel" that is uniquely you. Search engine optimization and online marketing techniques and services tend to be easier, and produce more favorable results with custom built Websites. Custom sites that are tailored to your desired "look and feel" will save you a lot in overall marketing costs. Many of our clients have worked very hard to establish an image in the real world. But all that work goes to waste if visitors see a bad Web site first. First impressions are hard to overcome, and more and more people look to the Web for their first look. For this type of client we go through all their existing materials, we examine the way they market themselves in person, and get an overall impression of how they present themselves to the world. Other clients come to us with only a vague idea of what they want. They either don’t have or aren’t happy with their logo, their corporate colors, and their general image. Or they want their Web presence to break new ground. In this case we take more of a leadership role. We can create logos, develop collateral material, and develop a design aesthetic that helps the client find that new look. In either case, our process is a proven path to satisfaction.